Over the past year and several months, various requests for press credentials have been floated to the Newsvine staff -- both in articles and in comments. The thought seems to be that a social-news site needs credible reporters if the community is to be taken seriously.
Thus far, no "official" passes have been awarded. Ultimately -- this is a good thing for two reasons:
Newsvine is what we make of it: Nothing more, nothing less.
If we want press passes -- if we want to be taken seriously as citizen-journalists -- we need to make the effort to make it happen.
In many cases, original reporting is as easy as making a phone call or sending an email: Request information, and you're likely to receive information. Do a little research. Find out how to contact someone who has a story to tell. Ask them if you can tell their story.
You are a member of this community. This means that you can use that membership to place yourself a few rungs above others on the ladder of credibility.
Forest Browne's recent acquisition of an America's Cup press pass is a perfect example: He took a chance, made a request -- and earned press credentials. There's no need to be envious of his position -- anyone on Newsvine can take that same chance by making the same sort of request.
Any number of popular events which you may be interested in covering provide online registration forms, and no one has anything to lose by filling one out. Of course, that request may be rejected -- and in many cases it probably will be.
Simply put: Forest didn't obtain a press pass by talking himself out of registering for one.
There's no reason why you can't be the guy or gal who stumbles into an amazing opportunity.
I recently contacted the staff in order to request information which will (in many cases) be useful in your pursuit of press credentials. (Most events require traffic statistics as part of the consideration process.)
Calvin Tang has been kind enough to provide the following (1) numbers:
The following events are brought to you courtesy of a quick Google search:
Lollapalooza in Chicago is more than just a concert. It is a musical, cultural, community experience, and is the first of its kind in this beautiful space. Grant Park is a jewel that the citizens of Chicago hold dear, and takes center stage as the star of this colossal show. Come to enjoy the music, the food, the art, the park, and each other. Remember that this is your party Chicago, and you should be proud. And when Lollapalooza packs up on Monday, we hope that the park and the city are just a little better than they were before the show began.
Kansas City Film Critics Circle (2)
The Kansas City Film Critics Circle is a group of media-based film critics who critique
current motion pictures on a regular basis. Dr. James Loutzenhiser, who passed away in November 2001, founded the group in 1967. The annual film awards are now called The Loutzenhiser Awards.
The 2008 Democratic National Convention (3)
The 2008 Democratic National Convention in Denver will be a first-rate, technically savvy convention that will help put our presidential nominee on the path to victory for the November 2008 election. Working in partnership with the Denver Host Committee and the Denver Community, our goal is to make the convention an engaging celebration of the Democratic Party, the diversity we embrace, the values we share, and our vision for America.
Anime Expo® is the primary annual event hosted by The Society for the Promotion of Japanese Animation (SPJA). As a vehicle to promote animation and comics and a venue for the fan community, it has the pleasure of being the largest tradeshow in the US of its kind. In 2005, in its 14th year of existence, Anime Expo®'s attendance topped 33,000 attendees over the course of 4 days. Despite this success, Anime Expo® is still predominantly run by fans, who volunteer their time and efforts.
It's the largest greenfield music and performing arts festival in the world.
It's like going to another country. It involves travel, and probably a queue to get in. Then you enter a huge tented city, a mini-state under canvas. The Law still applies, but the rules of society are a bit different. Everyone is here to have a wild time in their own way. The site has distinct socio-geographic regions. The more commercial aspects are around the Pyramid, Other and Dance stages, like the West End on a Saturday night has been removed to a field, beautified, and you're on every guest list, including the night time cinemas. And then there are more relaxed areas like the Jazzworld and Acoustic areas, and the family oriented areas like the Kidz Field, the Theatre and Circus fields, and an increasingly alternative aspect as you pass the Field of Avalon, the Tipi Field, and the Green Fields before you reach the hedonistic madness that is Lost Vagueness. And at the top of the site is the Sacred Space - its stone circle being a modern construction, and yet perhaps it has already seen as much celebration and ceremony as some of its foregoers.
Some of these links point to registration forms, some simply lead to contact information. Follow provided directions very closely if you choose to fill out a request form -- you should represent yourself as though you are filling out a job application.
(Also: You are ultimately a representative of Newsvine -- don't ruin a good thing for everyone by abusing your privileges if your request is accepted.)
If there is no registration form available, my suggestion would be to use whatever contact information is provided specifically for members of the press to inquire whether credentials will be provided for the event in question. (Some events provide passes, some don't.) It may also be a good idea to preface the inquiry with a bit of information about yourself, and also a brief rundown of Newsvine. (Including the above numbers.)
Provide a link to an example of your best work.
These are my suggestions, but "how you go about it" is really up to you.
Notes:
* Approximately 600,000 Monthly Unique Visitors
* Approximately 3.5 million Page Views.
Is the page view stat also monthly?
Dead spot on pal, it only takes five minutes to fill out the form and there are sections specifically for Internet sites. As I initially filled out the press pass form what really punched it through by complaining about the crappy television coverage to the director of media for Alcatel. All of the information was listed on the regular web site so once I ranted an e-mail to him the next morning I had the pass and an apology from the director. His contact information goes into my database for later reference of other events they may sponsor.
Once I was in the media site they give contact names and numbers to all the teams, e-mail contacts etc, all going straight into my database. At times it is "who" you know and they will give you the information at some point, just have to get by the bruiser at the door.
Nice article Brian and which press pass are you going after, it just be considerably more organized if we had specific people going after certain press passes so people didn't cross paths so to speak. Perhaps Calvin could come up with a process by which they could keep organized the press pass requests.
Thanks
Forest
Using these numbers may be a small cheat as they do not represent traffic to your column, specifically. Don't ask, don't tell.
See, there's the thing. This is a social networking news site, not any one person's blog, so it should be obvious to any casual observer that the numbers listed there do not at all represent a person's individual traffic. Unless you're using the numbers to convince a complete idiot, they're probably going to notice and be upset that you even attempted to pull wool over their eyes.
Failing to get press access isn't simply a matter of not trying; several months ago I asked to be put in touch with the press contact for Nintendo of America (which is also in contact with several game blogs), but could only offer up numbers of the overall site traffic with some vague understanding of how big my part in it is. I got no response.
Unless we can somehow get our hands on personalized traffic numbers, I don't think people are going to be very successful. And frankly, I don't see the harm. Are we that afraid of people feeling jealous and competitive? Then get rid of the Leaderboard. The one is virtually the same as the other, but with less specificity and therefore less practical application to validating our journalism.
With that said -- if you want specific numbers, contact Calvin and ask him.
Heh, I did, which is where I got the overall traffic numbers. There's a "no personalized stats" rule here on the Vine, and I don't really understand the reasoning behind it. Not griping too much, mind you, I just think they would be more helpful.
But to clarify, I wasn't requesting to attend a particular event. I was requesting to be put in touch with a press contact - the same press contact as provided to any other moderately-sized game blog - so that I could ask for comment or clarification when news broke. I think ultimately my inability to provide anything specific about my own place here is what caused the lack of reply, so forgive me for being a bit skeptical about how far one will get with the "the site as a whole is HUGE!" argument.
(To make sure I don't accidentally insult anyone, the "they" in that first paragraph refers to the stats, not the NV staff who have been very helpful.)
Actually I did use numbers and didn't list my specific hit counts at all but only the counts for the overall site hits which I thought were just over 2 million a month at the time.
Sometimes less is more.
Forest
Thanks. I just might *gulp* have to attend the RNC because I reside in the city it's being held. If anyone missed it I already interviewed a business owner about it how it will affect his business, so it's probably a prime opportunity (unless Stacy Malbon or any of the other MN viners gets to it first). Perhaps we could all collaborate.
Hands off Lollapalooza. I've already applied for a press pass from them. I'll let y'all know if I get it, and I'll definitely be turning in lots of reports!
Great article, Brian. And you're right. It IS up to us to go after the news, not wait for someone to give us permission.
Thanks, Brian. I appreciate that.
Great post Brian. Some times it is challenging as a beginner citizen journalist to be brave enough to dive into the deep end. I am just starting out as a quazi-citizen journalist and the road blocks (both mental and physical) make the read a bit more bumpy that expected. Its good to know that some times all it takes is a big of courage and a strong resolve.
jstamant, Forest had another important tip and he's the only one we know who's scored passes...
just have to get by the bruiser at the door.
Great article Brian, it makes me want to register for something just to give it a whirl.
Using these numbers may be a small cheat as they do not represent traffic to your column, specifically. Don't ask, don't tell.
I don't think it is a cheat. The NYT times may have a circulation of millions but do all of them read every single column? Do even most?
Your writeup of the event will appear (more than likely) on the front page of a site with those numbers. That is what matters.
Very good point, Adam. Despite my reliance on my conversation tracker, I always check the front page first to see what's what.
You should be very careful not to misrepresent yourself or Newsvine when applying for credentials. Newsvine (the publisher) is not assigning you to cover a story, don't say that they are. Be very clear about what Newsvine is, it's a citizen journalism website, and you are acting of your own accord.
And, just as a personal note, please don't apply for media credentials to something unless you actually intend to seriously cover the event (not just because you don't want to shell out 50 bucks for a concert). There is enough media credential abuse out there as it is.
That's a great point. I think that anyone who is going to call themselves a "journalist" should seriously consider giving the Society of Professional Journalism's code of ethics. Additionally, it is important to keep in mind the profession they are claiming is one of the most important ones to ever exist. Don't be a contributing factor in the decline of its stature.
Does age affect on whether you can get a press pass? Or does it all depend on everything else?
I guess I'll just wait until I become 17. Who would honestly want to go to Nickelodeon's " Kid's Choice Awards." I was thinking that I could get a press pass by checking out the JP Morgan Chase Open here in LA.
Inspiring read. Apply.... make your own pass... follow code of ethics. Very simple and could be very powerful also.
Press passes will help Newsviners about as much as having a law degree helped the fired U.S. attorneys.
You know, I'm thinking about my 10 plus years as a professional journalist and I can only think of one time when I was asked if I had a press pass.. and even then I told them no, I didn't and showed them a business card and the person noted I could have forged that. I thought, but did not say, "By that logic I could have forged a press pass."
Seriously I think you are about as likely to get asked for a press pass as you are to get asked your sign (I'm a libra, in case you can't tell).
More likely you will be asked who you are with and THAT is when you will want to explain who Newsvine is and how many readers it has. And THAT information wouldn't even fit on a press pass anyway.
Well, as far as Lollapalooza is concerned, if I had a pass from them, I'd get admission to the festival for each of the three days and access to the bands for interviews.
Scoop, I agree. Nearly 40 years as a professional journalist and I never had to flash my press card. But I carried in my demeanor the presence of my position, passed police lines with recognition, interviewed "biggies" in the suites with invitation and -- based on my reporting -- earned the right to be admitted where others were not allowed. That, even stronger than the NYP (New York Press) plates on my company Audi, is what opened the doors.
Today, I'd rather report from the peripheral than be embedded with a press card.
This article is great. I never really even considered being a journalist of any kind before I read a couple of posts on Newsvine. Now I am thinking of maybe getting into seriously. Finding the time for it is the only real obstacle I see and I think I can work around that.
Thanks for all the good info.
I don't have any specific "press credentials" (other than my degree and experience of course) but it has been my understanding that press passes are usually specific to individual events. As a freelance writer have requested my own press passes for events as well as having editors from magazines and newspapers request them for me. Most recently, I have requested press access for a couple writers on Know More Media's network and been granted them quite easily. It's really a matter of professionalism and reputation.
Great article Brian and great discussion.
*I know I'm late to the discussion - I often am.
The link to the Glasto press passes doesn't work anymore, and I'm unable to find another link?
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